If you were online a couple of weeks ago, I’m pretty sure you came across the hashtag #AxeBlackFrank.
My brother is one of the ambassadors of Axe Black alongside Fabio Ide and Victor Basa. The three of them were challenged by Axe to come up with their own pop-up bars. Frank, ever the creative that he is, came up with a great idea of using a science museum for his pop-up bar.
His bar’s signature drink was the KOLOR PROOF where you combine yellow, green, and blue to create a black drink that’s very unique and delicious. Shout out to my fave scotch: Johnnie Walker!!
If you need to brush up on your science, a Rube Goldberg machine is a device that deliberately over-engineers a very simple task. Remember that awesome OK Go music video for This Too Shall Pass?
Frank’s Rube Goldberg machine allowed guests to use a small marble to trigger a chain reaction that ended with the release of the new scent of Axe Black!
The INTERAXE corner was where you could learn more about Axe Black while letting guests make their own crazy beats by simply touching the tops of Axe canisters!
The PARALLAXE corner was a crowd favorite — perfect for Instagram.
The ever-supportive fam heehee
It was an amazingly successful event, and I hope Frank wins the challenge!! Feel free to share any of the photos on Instagram and don’t forget to use the hashtag #AxeBlackFrank to help him rack up points :)
#AxeBlackFrank would like to thank the following sponsors: @mandauefoam @sweetxmanila #sweetxmanila #Millerph #itsmillertime #BarefootwinesPH @baguettini #baguettinibreadbowls #fmcc #3starsandasun #hoochph @nyneaudioph #NyneAudio #LifestyleInspiredAudio @jaysaudioph #JaysAudioPh @blaupunktph #Blaupunkt #BackToBlue @francismclothingco #johnniewalkerph #cirocvodkaph