Spell Saab

If you were online a couple of weeks ago, I’m pretty sure you came across the hashtag #AxeBlackFrank.

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My brother is one of the ambassadors of Axe Black alongside Fabio Ide and Victor Basa. The three of them were challenged by Axe to come up with their own pop-up bars. Frank, ever the creative that he is, came up with a great idea of using a science museum for his pop-up bar.

Drinks at the AXEPERIMENT corner

Drinks at the AXEPERIMENT corner

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His bar’s signature drink was the KOLOR PROOF where you combine yellow, green, and blue to create a black drink that’s very unique and delicious. Shout out to my fave scotch: Johnnie Walker!!

Frank was definitely hands on with the whole set up being the artist that he is

Frank was definitely hands on with the whole set up

He created a Rube Goldberg machine in the center of the venue

He created a Rube Goldberg machine in the center of the venue

If you need to brush up on your science, a Rube Goldberg machine is a device that deliberately over-engineers a very simple task. Remember that awesome OK Go music video for This Too Shall Pass?

Frank’s Rube Goldberg machine allowed guests to use a small marble to trigger a chain reaction that ended with the release of the new scent of Axe Black!

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Apples Aberin enjoys at the INTERAXE corner

Apples Aberin enjoys at the INTERAXE corner

The INTERAXE corner was where you could learn more about Axe Black while letting guests make their own crazy beats by simply touching the tops of Axe canisters!

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The PARALLAXE corner was a crowd favorite — perfect for Instagram.

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Frank inside the PARALLAXE with some friends

Frank inside the PARALLAXE with some friends

Jim getting so stressed because he was photobombing my photo hahaha

Jim getting so stressed because he was photobombing me haha

The TRAXE corner was curated by the BuwanBuwan Collective

The TRAXE corner was curated by the BuwanBuwan Collective

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The ever-supportive fam heehee

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The ever supportive beshies

The ever supportive beshies

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Lauren and Jim having a delightful conversation LELZ

Lauren and Jim having a delightful conversation LELZ

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Frank and his lovely girlfriend Denise

Frank and his lovely girlfriend Denise

Cutie pie Aryanna Epperson

Cutie pie Aryanna Epperson

Team #AxeBlackFrank Raymond Gutierrez

Team #AxeBlackFrank Raymond Gutierrez

Team #AxeBlackFrank DJ Tony Toni

Team #AxeBlackFrank DJ Tony Toni

Sweet Ecstacy had a pop up booth providing awesome sliders for all!

Sweet Ecstacy had a pop up booth providing awesome sliders for all! Here’s Sweet X’s Diego Castillo and Monica Tobias with RX 93.1’s Gino Quillamor

Janeena Chan cozy in a Mandaue Foam retro chair

Janeena Chan cozy in a Mandaue Foam retro chair

Jess Connelly

Jessica Connelly

Ava Daza

Ava Daza

Sam YG

Sam YG

Cara Manglapus and Mike Manotoc

Cara Manglapus and Mike Manotoc

Dani and Denise Buencamino with Bea Osmeña

Dani and Denise Buencamino with Bea Osmeña

Love Survivor Jojo and Tony Toni

Love Survivor Jojo and Tony Toni

It was an amazingly successful event, and I hope Frank wins the challenge!! Feel free to share any of the photos on Instagram and don’t forget to use the hashtag #AxeBlackFrank to help him rack up points :)

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#AxeBlackFrank would like to thank the following sponsors: @mandauefoam @sweetxmanila #sweetxmanila #Millerph #itsmillertime #BarefootwinesPH @baguettini #baguettinibreadbowls #fmcc #3starsandasun #hoochph @nyneaudioph #NyneAudio #LifestyleInspiredAudio @jaysaudioph #JaysAudioPh @blaupunktph #Blaupunkt #BackToBlue @francismclothingco #johnniewalkerph #cirocvodkaph

♥,
Saab

August 11, 2015

Saab

1 Comment

  1. Reply

    Amazing Amy

    August 12, 2015

    Sarap gawing meme ung stressed look ni Jim hahaa

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