Mandaue Foam has been around since 1971 by Rosita Uy. The company began as a foam manufacturer in Cebu and now it has 19 factories and showrooms worldwide. Mrs. Uy now has over 5,000 employees. What’s cool is that the marketing side of the business is now being handled by Mrs. Uy’s grandson, Ryan Uy. Ryan was my batch mate in Ateneo and he’s helped create MF Lifestyle to rebrand Mandaue Foam as a company that sells chic home furnishings beyond mattresses for the modern Filipino family.
The launch earlier today was held at the Rockwell Tent and it was beautifully set up. The ceiling was draped with white cloth and the entire floor was covered in astroturf. White sofas, coffee tables, and cocktail tables were spread out with accents of blue.
At the edge of tent, they placed different stations of room mock ups that represented the design aesthetic of their various new ambassadors — myself included!
Here is my corner, inspired by the designs and pieces I actually chose for our condo. Think earth colors, comfy, and gender-neutral now that I’m sharing a space with a boy. LOL.
What I love about Mandaue Foam is that they offer customization. I saw some stuff I liked but given the limited condo space we have, we couldn’t bring the pieces home. Instead, we were able to have some items custom-made according to size. Yay, I can’t wait until they are delivered!!
If I’m the newly-wed, beside my station was the beautiful and new-mother-to-be Kelly Misa in her home office space!
There was an inspiration corner where you could make your own dreamboards using magazines and color palettes
Azkal team member Phil Younghusband‘s station was a cozy bedroom
Fashion blogger Kryz Uy‘s station was nice and clean! Loved that dining table set when I saw it in the showroom too!
The hosts RJ Ledesma and another Mandaue Foam ambassador Tessa Prieto-Valdes went from station to station to ask us about our own selections!
I love that Mandaue Foam is finally getting the word out that there’s a local company to cater to your furniture needs whatever lifestyle you may be leading. I’m really grateful to be chosen as an ambassador and I can’t wait until my #MFLifestyle project for our condo is finally done! I promise to blog about it!!;)