Spell Saab

Wear Your Feelings

April 21, 2017 27 Comments

On a random night in August 2015, Jim asked me to join him for dinner with our friend Ali Sangalang. I agreed to go because Ali always made us laugh with his witty one-liners when we’d see him at parties. Jim and Ali have been friends since the third grade. As a matter of fact when 10-year-old Jim came home from the States and was bullied for not understanding basic Filipino, Ali was the one who taught him how to speak Tagalog.

Jim told me that they had been talking about a Facebook page Ali started called Linya-Linya. It was full of pun-ny lines with distinct doodles to match. During dinner, Ali introduced us to the artist behind the memes, Panch Alvarez, who was also an Ateneo batchmate of ours. They told us more about how Linya-Linya began.

Ali and Panch were both government employees. Ali was one of former president Noynoy Aquino’s speechwriters and Panch was part of Leni Robredo’s communications group back when she was a congresswoman. You can just imagine how hectic their schedules were, so they needed an outlet to de-stress. They found peace in passing a notebook between each other where Ali would write random lines and Panch would draw something based on it.

Posting the lines on Facebook garnered them fans, so they partnered up with someone to help them turn it into a small business. They made some t-shirts and joined a number of bazaars. They were very well-received by customers. Unfortunately, their previous partner decided to focus on her own business and had to say goodbye to the gang. That’s what the dinner was about — Jim wanted to help them grow their business because he saw so much potential in it. Something clicked among the three boys that night and I supported them 100% from that day onwards.

Jim took the plunge and quit his corporate job to focus on the business. A year and a half later, they now have 11 physical stores and a full-fledged online shop (side note: ang ganda ng site nila, noh? Sino kaya ang nag-design………………………………….😜)

LINYA-LINYA: Panch, Ali, Jim

I don’t think I’ll find a team as dedicated as these three so when they asked me if I would be willing to be the face of their company I said


My first campaign for Linya-Linya is called #WearYourFeelings

Why #WearYourFeelings?

Filipinos are an emotional people. However, there are limited means to express their feelings, especially when it comes to shirts. With Linya-Linya’s #WearYourFeelings campaign, we encourage Pinoys to “wear their hearts on their sleeve.” May it be “feels” of happiness or frustration, passion or heartache— the goal is to create an avenue for people to express their feelings in a fun, fashionable, and creative manner, and through it, build stronger connections among people.

Why Saab?

As a blogger, musician, and actress, she has a lot of stories and feels. She also embodies some of the best qualities and values of today’s youth— she’s fun and genuine; she’s passionate with
every thing she does; she’s vocal about her views and she’s socially aware. Hundreds of thousands of people follow her on social media because she wears her feelings confidently, and people connect positively with her.

Hindi ako ang nagsulat nun ha!!! Si Ali yun!!! Hahaha!

Ano ba yan, ang dami kong feelings.

Today’s feels:

Ikaw, anong feel mo? Isuot mo.

I’m giving away shirts to 10 lucky Linya-Linya fans! You can choose your design and size (pending availability). Just follow the instructions below:

a Rafflecopter giveaway


To celebrate the new campaign, I’m giving you 10% off on all Linya-Linya purchases made through their online store. Just use the code SAAB MAGALONA during check-out! The code is only good until the end of April. If you want to get more promo codes and secret announcements, make sure to join their mailing list found at the end of their home page!

Thank you so much for supporting a homegrown brand like ours. We love you.😭


April 27, 2017



  1. Reply


    April 21, 2017

    That’s why I’m always so wondering where Saab buy her shirts?! I love them all specially when she’s the wearing it. She wear it not just with feelings, but with an explainable attitude.

    I love you Saab


    Where can I buy those nice shirts?

    • Reply


      April 24, 2017

      linyalinya.ph :)

  2. Reply


    April 21, 2017

    Hi ate saab! Thank you for being a role model to every youth to #WearYourFeelings through those shirts we have expressed our feelings towards others in such witty ways. Thank you linyalinya!!!

  3. Reply


    April 21, 2017

    Thank you ate saab for being a role model to the youth to #WearYourFeeling through those shirts we have expressed our feelings to others in such witty ways. Thank you linyalinya!

  4. Reply


    April 21, 2017

    I hope i win! 🤗

  5. Reply


    April 21, 2017

    JUSKO SOBRANG GANDA MO PO <3 I'll splurge on Payday and get myself and my bestfriend the "Eat Girl" shirt. Sana naman maging kasing ganda mo din kami! Hahaha!!

    • Reply


      April 24, 2017

      Yaaaas, use my promo code before April 30 to save 10%!!

  6. Reply


    April 21, 2017

    Wooooww! I love linya linya ❤ I love their statements and the quality of the shirt syempre. 😉 Btw, you’re sooo pretty saab. How to be you po? Hehehe luv you! 😘💕❤

  7. Reply


    April 22, 2017

    I looooove their designs! Was just passing by in Glorietta when their designs caught my attention. When I wore my first LinyaLinya shirt to work, everyone can’t stop commenting, praising, and all that. haha! (I have the Weightloss, Wait lang shirt. 😊)

  8. Reply


    April 22, 2017

    Cool to see their early Linyas! Hope to see more Linya-Linya x Spell Saab soon!! An exclusive line of designs, probably? ;)

  9. Reply

    lily betito

    April 22, 2017

    I love this! I’m really hoping to win a shirt for my birthday (and to meet you saab!) :)

  10. Reply


    April 23, 2017


  11. Reply

    Glyndale Casugbo

    April 24, 2017

    I love this page wear your fellings, it’s a day to day mood, in a very unique approach that will express ourselves, solid! I really like the DAMNDAMIN shirt how can get one? More power God Bless

    • Reply


      April 24, 2017

      You may purchase it from linyalinya.ph :)

  12. Reply

    Pearly Jane

    April 24, 2017

    I’ve been wanting these shirts for so long, sana I win. Hihi but I’ll buy when I go to Manila in the future. Lels I like the tagline ‘wear your feelings’ tho! Kudos ^^

  13. Reply


    April 24, 2017

    Hi Saab, you mean *Noynoy Aquino right? =)

    • Reply


      April 26, 2017

      OMG yes thanks hahaha

  14. Reply


    April 26, 2017

    hi po may COD po ba kayo? :)

    • Reply


      April 26, 2017

      Yes :)

  15. Reply


    May 1, 2017

    Hi Saab, when will you announce the winners? ❤️❤️❤️

  16. Reply


    May 2, 2017

    Senpai, are the results for the raffle out? Btw the new designs for the shirts rock!

  17. Reply

    Riyalyn Gatdula

    May 2, 2017

    Hello Ms. Saab may winners na po? :))))

  18. Reply


    May 3, 2017

    Hi, saab! How will we know the who winners of the giveaway are? :)

  19. Reply


    May 3, 2017

    Wala ako 😭😫😥
    Masakit pa sa break up 🙍🏻
    Still a fan, Saab ❤️
    Always 💋💋💋

  20. Reply


    May 3, 2017

    I can’t see the winners 😭😭😭
    I’m using my phone.

  21. Reply


    June 19, 2017

    Hello Ate Saab ☺ can I ask what is your shirt size in linya linya sizing? Thank you!

    • Reply


      July 13, 2017