On a random night in August 2015, Jim asked me to join him for dinner with our friend Ali Sangalang. I agreed to go because Ali always made us laugh with his witty one-liners when we’d see him at parties. Jim and Ali have been friends since the third grade. As a matter of fact when 10-year-old Jim came home from the States and was bullied for not understanding basic Filipino, Ali was the one who taught him how to speak Tagalog.
Jim told me that they had been talking about a Facebook page Ali started called Linya-Linya. It was full of pun-ny lines with distinct doodles to match. During dinner, Ali introduced us to the artist behind the memes, Panch Alvarez, who was also an Ateneo batchmate of ours. They told us more about how Linya-Linya began.
Ali and Panch were both government employees. Ali was one of former president Noynoy Aquino’s speechwriters and Panch was part of Leni Robredo’s communications group back when she was a congresswoman. You can just imagine how hectic their schedules were, so they needed an outlet to de-stress. They found peace in passing a notebook between each other where Ali would write random lines and Panch would draw something based on it.
Posting the lines on Facebook garnered them fans, so they partnered up with someone to help them turn it into a small business. They made some t-shirts and joined a number of bazaars. They were very well-received by customers. Unfortunately, their previous partner decided to focus on her own business and had to say goodbye to the gang. That’s what the dinner was about — Jim wanted to help them grow their business because he saw so much potential in it. Something clicked among the three boys that night and I supported them 100% from that day onwards.
Jim took the plunge and quit his corporate job to focus on the business. A year and a half later, they now have 11 physical stores and a full-fledged online shop (side note: ang ganda ng site nila, noh? Sino kaya ang nag-design………………………………….😜)
I don’t think I’ll find a team as dedicated as these three so when they asked me if I would be willing to be the face of their company I said
My first campaign for Linya-Linya is called #WearYourFeelings
Filipinos are an emotional people. However, there are limited means to express their feelings, especially when it comes to shirts. With Linya-Linya’s #WearYourFeelings campaign, we encourage Pinoys to “wear their hearts on their sleeve.” May it be “feels” of happiness or frustration, passion or heartache— the goal is to create an avenue for people to express their feelings in a fun, fashionable, and creative manner, and through it, build stronger connections among people.
As a blogger, musician, and actress, she has a lot of stories and feels. She also embodies some of the best qualities and values of today’s youth— she’s fun and genuine; she’s passionate with
every thing she does; she’s vocal about her views and she’s socially aware. Hundreds of thousands of people follow her on social media because she wears her feelings confidently, and people connect positively with her.
Hindi ako ang nagsulat nun ha!!! Si Ali yun!!! Hahaha!
Ano ba yan, ang dami kong feelings.
Ikaw, anong feel mo? Isuot mo.
I’m giving away shirts to 10 lucky Linya-Linya fans! You can choose your design and size (pending availability). Just follow the instructions below:
BUT WAIT, THERE’S MORE!
To celebrate the new campaign, I’m giving you 10% off on all Linya-Linya purchases made through their online store. Just use the code SAAB MAGALONA during check-out! The code is only good until the end of April. If you want to get more promo codes and secret announcements, make sure to join their mailing list found at the end of their home page!
Thank you so much for supporting a homegrown brand like ours. We love you.😭